News
Nov 7th Why High Click-Through Rates Can Hide Poor Ad Results
A high click-through rate (CTR) can make an advertising campaign look successful, but clicks alone do not create revenue. An ad may attract considerable attention while generating few qualified leads, sales, or profitable customer relationships. For business owners and marketing decision-makers, the real question is not how many people ... Read More »
Nov 6th Why Lower Advertising Cost Per Click May Not Boost Sales
Lowering advertising cost per click can make a campaign look more efficient, but cheaper clicks do not automatically produce more customers or revenue. Cost per click measures the price of website traffic—not its relevance, buying intent, or likelihood of conversion. For small and medium-sized businesses, the better objective is to generate ... Read More »
